To support the launch of their new Vitamin Water, Brämhults partnered with Slash.ten to design and execute a nationwide consumer activation campaign. From concept to execution, we created an agile model to reach their core audience – exactly where they are.

We developed the activation concept, recruited and trained a team of brand-savvy stars, and produced all campaign assets. 

By placing our teams in parks, gyms, and high-traffic urban spots, we ensured chilled drinks landed in the hands of the right people at the right moment. We also created a mobile bar and product installation for events – delivering both standout visibility and smooth product sampling in one cohesive experience.