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Transformative retail experiences redefined


Elevating retail excellence for Aim'n in Stockholm

At Slash.ten, we were honored to be responsible for the store operations at the Aimn concept store at Kungsgatan in Stockholm. Aimn, a Swedish activewear brand created by women, for women, holds a profound mission – to inspire and motivate women globally towards an active lifestyle while fostering self-belief and the pursuit of dreams. It resonates with us at Slash.ten and we wanted to focus on creating a vibrant hub of human connection and exceptional service.


We handpicked a dynamic and enthusiastic team dedicated to not just running a store but creating an immersive consumer experience. Our recruitment process was thorough, incorporating interviews, personality tests, case studies, and even physical training sessions to ensure a perfect fit.


Beyond daily operations, we conduct daily and weekly evaluations, leveraging Slash.ten's extensive retail expertise to drive a motivated team focusing on delivering great KPIs. Our commitment goes beyond the workplace – we organize engaging activities such as workouts, after-work events, and lectures to foster team cohesion and commitment, all in close collaboration with the Aimn brand.


At Slash.ten, we don't just manage stores; we curate unforgettable moments that elevate retail presence for our customers


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