How Slash.ten helped VAN MOOF electrify the Nordic Market
The client.
VAN MOOF, an e-bike company born in Amsterdam. But VAN MOOF riders zip their way through Berlin, London, Paris, San Francisco, Seattle, Taipei, Tokyo, and an exploding number of cities around the world. When entering the Swedish and Finish market they used Slash.ten to run and operate their pop-up stores. The focus was to get the customer to experience the product and brand in the best possible way and hopefully take ride on one of their beautiful e-bikes back home.
Execution.
After scouting locations suitable for the Van Moof customer in central Stockholm and Helsinki a carefully hand-picked and tested team was introduced to the brand and the highly renown Slash.ten Way of giving service. Customers could digitally book a test drive, visit the store, take a ride and then buy the product. Slash.ten was measured on service level and conversion.
’’Extremely professional and forward thinking. They were of tremendous help in our rollout for Scandinavia in 2020. Being bart of the pop-up project that resulted in over 25k test-rides across Europe, with an conversion over 14%! So the high quality of the candidates provided by Slash.ten and the support in the location searches really helped us push the boundaries of what was possible in this crazy COVID dominated year.’’
- Pim Vallenga, Retail Manager @VAN MOOF
