Service vs store concept
A study of it's meaning and influence on customer-satisfaction and brand
attitude i physical fashion-stores.
SLASH.TEN <3 STOCKHOLM SCHOOL OF ECONOMICS
Todays retail is going through a paradigm shift in the same pace as
the digital commerce is taking giant leaps forward. The physical store
is having a different but important role in this new climate, where
creating a positive brand attitude is just as important as sales.
Download the report and read about how big impact the
service level versus the store concept has on brand attitude and